CJCB Crosspoint

Graphic Design / CJCB Crosspoint

CJCB CROSSPOINT

Project Type: Church Media, Branding, Social Media
Year: 2017 - Present
Medium: Adobe Photoshop, GIMP, Autodesk Sketchbook

Branding material for CJCB Crosspoint, a New York based non-denominational church where I serve as media director and a graphic designer. In this modern age, the church heavily uses technology to enhance live services and connect with a widespread community. Digital signage and social posts are vibrant, inspired by Crosspoint's unconventional history and largely Filipino-American community. I drew inspiration from many aspects of Crosspoint, such as an emphasized joy from personal relationships with Jesus Christ, Filipino dishes served at fellowship meals, and even the loud 80s styled carpet that marked the church's hotel-rental days. Ultimately, I thought splashes of colorful paint best represented the church's culture and mission.

Contents:

LOGO DESIGN

Year: 2019
Medium: Ink Painting Translated to Digital Vector Image, GIMP

Initial inspiration for the Crosspoint logo came from CJCB's original logo, which featured a an angled cross and the silhouette of a dove. For the church's rebranding, I reinterpreted the cross design with ink brush strokes . Combined with the geometric lettering, I aimed to modernize the church's logo with a simple and modest touch.

BRANDING

Crosspoint 's visual branding involves large amounts of color and bold and distinct lettering. I take slight inspiration from street art and screen printing to create a less polished and refined look. In the past, I tried to emulate a cleaner minimalistic theme like what I saw from many contemporary American churches. However, I realized soon enough that bright and colorful visuals resonated better with Crosspoint's Filipino community.

PASSION OF CHRIST

Year: 2022
Medium: Adobe Photoshop

Crosspoint celebrated Easter in 2022 with the theme, "Passion of Christ," emphasizing the suffering of Christ. I chose gothic-styled lettering and dark watercolor illustrations to reflect the tragic aspect of Christ's suffering as a sacrifice. However, I still pulled the brighter and more vibrant colors from Crosspoint's usual theming that represent hope and celebration to serve as inline type color gradients. Although we may initially see Christ's suffering as a painful sacrifice, reintroducing the Easter motifs of hope and celebration redefine Christ's sacrifice as one of love.

ADVENT CANDLES SET

Year: 2022
Medium: Adobe Photoshop

Traditionally, Advent is celebrated by lighting candles every Sunday for a month leading up to Christmas. Due to Covid-19 restrictions in recent years, temporary returns to online services during Advent became common at Crosspoint. To make up for the lack of physical candles for such services, I designed an Advent graphic set that embraced the candle tradition for both long term church members and newer post-Covid visitors.

KEY VERSES POSTERS

Year: 2019
Size: 18 x 24 in.
Medium: GIMP

In 2019, Crosspoint moved into a new commercial space that initially felt cold and dull in contrast to the church's community and culture. To help add more personality and color to the space, I designed a poster set displaying key Bible verses Crosspoint's pastor quoted the most often during sermons . These posters were hung on a back wall that faced the pastor during sermons and would later be seen by visitors when the space would be converted to a fellowship dining hall.

COVID-19 GUIDELINES POSTER

Year: 2020
Size: 18 x 24 in.
Medium: GIMP

Covid-19 impacted Crosspoint 's in-person Sunday services, limiting meetings to be solely online for the first half of 2020. In mid-2020, New York State entered the third phase of a statewide reopening plan. While Crosspoint initiated a reopening plan that followed state guidelines, I created a safety poster for the church to display during hybrid Sunday services and other in-person meetings.