Graphic Design (Commercial)    /  Chosen

CHOSEN

Organization:   Chosen Youth and Young Adult Ministries
Role:    Graphic Designer
Medium:  GIMP, Autodesk Sketchbook
Media: Logos, Branding, Marketing
Year: 2017 - 2019
About:   Chosen Youth and Young Adult Ministries is  a  Christian  ministry that  hosts  church worship services and events for a teenage and young adult demographic.  I worked as a graphic designer  as which my primary contribution was  in  designing and digitally composing a new logo for the ministry's rebranding as Chosen.  My other duties involved working directly with the ministry's head pastor and leaders to create marketing material   such as postcards, large display flags, t-shirts,  and social media posts to promote the ministry's events and activities.  Keeping the ministry's young  demographic in mind, I focused on creating a stylistic brand that was both minimal and  authentic  to  relate to   an audience ranging from 12 to 29 years old.

LOGO DESIGNS

new Date:    2018
Medium:    GIMP
About:    I created a new logo based on sketches presented to me by ministry's pastor.  Although many  youth ministries tend to  use flashier and colorful logos to attract young people, I instead embraced a more  simple design with hand-drawn elements to give the ministry a more genuine  identity.  This logo still remains in use by Chosen, being printed on  clothing merchandise, printed flyers, and used online in  Chosen's social media.

LOGO VARIANT T-SHIRT DESIGNS

Date:    2019
Medium:    GIMP
About:    I created two variants of the main Chosen logo  to be used in a new line of merchandise that included t-shirts,  hoodies, and hats. By contrasting the original logo's scripted style, I simplified the  design even more to create a classier and more refined look for apparel.

MARKETING